Business Model Canvas Template
Determine and align your business priorities in a simple and visual way with the Business Model Canvas Template.
Trusted by 65M+ users and leading companies
About the Business Model Canvas Template
The Business Model Canvas template, designed by Alexander Osterwalder and Yves Pigneur, provides a strategic and powerful way to understand your business. The Business Model Canvas (BMC) displays a business model, and it contains nine blocks: fill in each one using stickies, links, sketches, pictures, and videos. Use this business model template collaboratively with your team to clearly explain and visualize your business.
How to use a Business Model Canvas template: 9 key elements
The canvas provides nine key business elements to illustrate, summarize, and track. The nine building blocks of a BMC template are:
1. Key partners
List the key partnerships your business leverages or relies upon for success. Include the resources or value your business gets from these partnerships.
2. Key activities
Summarize the key activities that allow your business to provide services and deliver on your value proposition.
3. Key resources
List the key resources your business relies upon or uses in order to operate and provide services.
4. Key propositions
Summarize the different value propositions that set your business apart from your competition.
5. Customer relationships
Define and describe the primary relationships you have with your customers, including how you interact with them, how these interactions differ among different types of customers, what different customer needs are, and the level of support the different customers receive.
6. Channels
Detail how your customers are reached, how your services are provided, your different distribution channels, and how your value proposition is delivered.
7. Customer segments
Define the ideal customer personas your value proposition is intended to benefit, then describe the key differences between these segments and potential steps in the customer journey.
8. Cost structure
Identify the primary costs associated with operating your business and providing your services, then detail the relationship between these costs and other business functions.
9. Revenue streams
Describe how your business generates revenue through the delivery of your value proposition.
Share your expertise on Miroverse 🚀
Publish your own template and help over 60M+ Miro users jump-start their work.
When do you use the Business Model Canvas template?
Business Model Canvases are not intended to serve in place of a business plan. Instead, the BMC template is used to summarize and visually illustrate the most important information of a business model and to provide centralized ongoing clarity.
This canvas is appropriate for illustrating existing business models, regardless of whether the business is new. The Business Model template is also appropriate for visualizing new business models for startups, as it helps organize and consolidate ideas around your key functions. Keep in mind that the Business Model Canvas should be reviewed periodically, as all the factors listed can change over time.
5 Benefits of creating a Business Model Canvas online
Filling in the BMC template makes it easy to visually and collaboratively outline the core aspects of your business's unique value proposition. Here are a few benefits of using the template:
1. Provides a structure for ideation
The Business Model Canvas is extremely useful for structuring your business model visually. This helps at different stages of defining your business canvas and makes it easy to keep up-to-date as strategies shift.
2. Focuses you on your value proposition
It can be easy to get distracted by the varying factors involved in running a business. The value proposition is at the heart of the entire Business Model Canvas template, so you can continually focus on why your business exists. You should use your value proposition as a guiding star to give you direction as you fill out all other parts of the canvas.
3. Fast to complete
Whether or not your business model is clearly defined or you are testing out different business models, the Business Canvas template can be completed quickly and helps you generate new business ideas. This allows for quicker feedback, quicker ideation, and faster iteration.
4. Provides a holistic view of your business
With the Business Model Canvas, you can see how all of the elements of your business are interrelated and inform or affect each other. This provides you with a better understanding of how your business operates as a system or ecosystem.
5. Gives you a central document to share externally
Once you’ve filled out your Business Model Canvas template, you can share it widely, get feedback, and make any needed updates. Because the visual presentation is easy to grasp and understand, teams, stakeholders, advisors, and partners should find the canvas relatively straightforward and easy to understand.
Can I customize the template to suit my business or add more details?
Yes, you can customize the Business Model Canvas template to match your specific business needs and add additional notes or details as necessary.
How often should I update or review the BMC for my business?
The Business Model Canvas (BMC) is a dynamic tool that should be reviewed and updated regularly to reflect changes in your business model or market.
Can I use the BMC template for both startups and established businesses?
Yes, the Business Model template is suitable for both startups and established companies. It's a versatile tool that can be used for business model development, refinement, and innovation at any stage.
Is there a way to link external resources or documentation directly in the Business Model Canvas template?
Yes, in Miro, you can embed external links directly onto the canvas. This is particularly useful if you want to provide more detailed information or references for specific model sections or business cases.
Can I export my Business Model Canvas to share with stakeholders not using Miro?
Absolutely! Miro provides multiple export options for your canvas. You can save your Business Model Canvas as an image (PNG, JPEG), a PDF, or even a CSV file for the data.
Are there any integrations available to enhance my use of the Business Model Canvas template in Miro?
Yes, Miro offers a suite of integrations with popular tools and platforms to streamline your workflow. For example, you can integrate with tools like Slack for team communication, Google Drive for document storage, or Jira for project management. Using these integrations, you can seamlessly bring in external data, notify team members of updates, or even automate specific tasks directly within your Business Model Canvas board.
Get started with this template right now.
Bang for the Buck Template
Works best for:
Project Management, Strategic Planning, Prioritization
The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.
What's on Your Radar Template
Works best for:
Business Management, Operations, Strategic Planning
Do you or your team feel overburdened by tasks? Having trouble focusing on particular problems? What’s on Your Radar is a thought exercise in which you plot ideas according to their importance or relevance. Designers and teams use what’s on your radar to ensure that their ideas are within the scope of a given project. They also rely on the method to assess whether a given solution is likely to solve the problem at hand. But even if you’re not a designer, the method can help assign priorities and ground your ideas in reality.
Assumption Grid Template
Works best for:
Leadership, Decision Making, Strategic Planning
Someone wise once said that nothing in life is certain. But the waters of the business world? It can seem especially uncertain and unclear. An Assumption Grid can help you navigate those waters and make your decisions confidently. It organizes your business ideas according to the certainty and risk of each — then your team can discuss them and make judgment calls, prioritize, mitigate risk, and overcome uncertainties. That’s why an Assumption Grid is a powerful tool for getting past the decision paralysis that every team occasionally faces.
STAR Technique Template
Works best for:
Strategic Planning, Prioritization
Find out how to use the STAR interview method to identify the best candidate for the role. Interviewees can also use the STAR technique to prepare detailed and thorough responses during the interview.
Stakeholder Analysis Template
Works best for:
Project Management, Strategic Planning, Project Planning
Managing stakeholders is integral to completing a project on time and meeting expectations, so here’s how to use a stakeholder analysis to help. A stakeholder analysis empowers you to meet expectations and complete projects on time by identifying individuals, groups, and organizations with a vested interest in a program or process. In a typical stakeholder analysis, you’ll prioritize stakeholders based on their influence on a project and seek to understand how best to interface with them throughout the course of the project.
Objectives and Key Results (OKRs) Template
Works best for:
Leadership, Strategic Planning, Project Planning
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.